Microsoft Traffic Manager External Endpoints
Microsoft Traffic Manager External Endpoints provides intelligent DNS based traffic routing to distribute user traffic across global endpoints, ensuring application availability and responsiveness for your business operations.
- Global Traffic Distribution: Direct user traffic to the most appropriate endpoint based on performance, geographic location, or weighted routing methods.
- High Availability: Automatically failover traffic to healthy endpoints when an endpoint becomes unavailable, minimizing application downtime.
- Performance Optimization: Route users to the closest or best performing endpoint to reduce latency and improve user experience.
- DNS-Based Control: Manage traffic flow through DNS, offering flexibility without requiring changes to your application infrastructure.
Product Overview
Product Overview
Microsoft Traffic Manager External Endpoints is a DNS-based traffic load balancer that enables you to distribute traffic across your application deployments in the cloud or on-premises. It allows you to control the distribution of user traffic to your service endpoints, providing enhanced availability and responsiveness for your critical business applications.
This service is utilized by IT Managers and IT Professionals within SMB and mid-market organizations to manage the global availability and performance of their applications. It integrates with existing DNS infrastructure and cloud or on-premises deployments, acting as a crucial component for ensuring business continuity and optimal user experience.
- Intelligent Routing: Configure various traffic-routing methods including performance, weighted, priority, geographic, and multivalue.
- Endpoint Monitoring: Automatically detects endpoint failures and reroutes traffic to healthy endpoints.
- Global Reach: Distribute traffic across multiple Azure regions or even external on-premises locations.
- High Availability Design: Ensures your applications remain accessible even during regional outages or maintenance.
- Simplified Management: Manage traffic routing policies through a centralized portal or API.
Ensure your business applications are always accessible and performant for your users with Microsoft Traffic Manager External Endpoints, offering enterprise-grade traffic management without the complexity.
What This Enables
Ensure Application Availability with Automatic Failover
Enable teams to maintain continuous application access by automatically rerouting traffic away from unhealthy endpoints to available ones. This minimizes disruption and ensures business operations can proceed without interruption.
cloud-hosted applications, hybrid deployments, disaster recovery planning, business continuity management
Optimize User Experience Through Performance Routing
Streamline user access by directing them to the closest or best-performing endpoint based on real-time network conditions. This reduces latency and enhances the responsiveness of your applications for a better user experience.
globally distributed user bases, performance-sensitive applications, web applications, SaaS offerings
Manage Traffic Distribution Across Multiple Deployments
Organizations deploying applications across multiple Azure regions or external data centers can use this to intelligently distribute incoming traffic. This allows for balanced load and efficient resource utilization.
multi-region deployments, hybrid cloud environments, phased rollouts, load balancing strategies
Key Features
DNS-based Traffic Routing
Provides flexible control over how user traffic is directed to your application endpoints without modifying application code.
Multiple Traffic Routing Methods
Allows selection of the most appropriate routing strategy, such as performance, weighted, priority, or geographic, to meet specific business needs.
Endpoint Health Monitoring
Automatically detects failures in application endpoints and reroutes traffic to healthy alternatives, ensuring continuous service availability.
Global Distribution
Enables traffic distribution across endpoints located in different Azure regions or external locations, enhancing resilience and performance for a global audience.
High Availability
Minimizes application downtime by providing automatic failover capabilities, ensuring your services remain accessible to users.
Industry Applications
Finance & Insurance
Financial institutions require high availability and low latency for trading platforms and customer-facing applications to meet strict regulatory compliance and customer expectations for real-time access.
Healthcare & Life Sciences
Healthcare providers need reliable access to patient data systems and telehealth platforms, demanding robust uptime and performance to ensure continuity of care and compliance with HIPAA.
Retail & Hospitality
Retailers and hospitality businesses depend on always-on e-commerce sites, booking systems, and point-of-sale infrastructure to maximize revenue and customer satisfaction, especially during peak seasons.
Manufacturing & Industrial
Industrial operators rely on continuous access to operational technology (OT) and IT systems for production monitoring, supply chain management, and remote operations, where downtime can lead to significant financial losses.
Frequently Asked Questions
What is Microsoft Traffic Manager External Endpoints?
It is a DNS-based traffic load balancer service from Microsoft that allows you to distribute traffic to your application endpoints. This includes endpoints hosted in Azure or external locations, ensuring high availability and optimal performance.
How does Traffic Manager ensure high availability?
Traffic Manager monitors the health of your application endpoints. If an endpoint becomes unavailable, it automatically reroutes traffic to a healthy endpoint, preventing service interruptions for your users.
Can I use Traffic Manager for on-premises applications?
Yes, Traffic Manager supports external endpoints, allowing you to include on-premises servers or applications in your traffic routing configurations alongside cloud-hosted resources.
Deployment & Support
Deployment Complexity
Low — self-service
Fulfillment
Digital Delivery
License keys / portal provisioning
Support Model
Zent Networks Managed
Renewal, add-license, and lifecycle management included
Subscription Terms
Cancellation
Cancel anytime — no charge on next cycle
You may cancel this subscription at any time. Cancellation takes effect at the end of the current billing period. You will not be charged for the following billing cycle. Access remains active through the end of the paid term.
Returns
Subscription licenses are non-refundable
Digital software licenses and SaaS subscriptions cannot be returned once activated or provisioned. Contact a Zent Networks account manager if you have questions before purchasing.